Brand Manager Job at Lincoln Search Consultants, Lancaster, SC

N0RZYXErTlF0a1lFMEFxSnNuUFVKTHN1R2c9PQ==
  • Lincoln Search Consultants
  • Lancaster, SC

Job Description

  • Manages brand portfolios to maximize long-term sales and profit; develop and execute portfolio strategy to build long-term brand health.
  • Responsible for developing global brand position, communication strategies and marketing (5P) programs for all products (within a brand) to build consumer demand and market share.
  • Provides the vision, mission, goals and strategies for respective brand.
  • Responsible for management of existing and new products within the brand
  • Plans and coordinates the marketing and promotional campaigns for assigned products.
  • Assists with coordinating campaigns/promotional opportunities with retail marketing, sales, digital and e-commerce teams for integrated brand communication plans.
  • Responsible for developing brand standards and ensuring consistency throughout all brand elements.
  • Oversees and provides creative direction to both internal and external agencies, with focus on content marketing for digital, website, social media and PR.
  • Works with market research agency to analyze market and competitive trends, provide recommendations based on key learnings and execute actionable steps.
  • Ability to stay on top of industry trends, propose innovative ideas.
  • Participates in development of annual brand budget process. Works with Market Director to maintain / track annual budgets and P&L for appropriate segments/ markets.
  • Presents status update on overall business to Market Director on a quarterly basis.
  • Supports sales as needed, including: PowerPoint presentation input, Market/Competitive information, Market Research information.
  • Acts as the brand ambassador for respective brand(s) including the training and education on products. Will coordinate with SMEs to provide customer service training on new products.
  • Attends tradeshows as needed.
  • Communicates effectively with other departments within the organization and function within a team environment.
  • Provides leadership to Associate Brand Managers.

Experience:


•Bachelor degree in Marketing, Communications or related discipline.


•Marketing/sales and/ or product management experience.


•Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast paced environment.


•Entrepreneurial Mindset is mandatory.


•Retail Marketing & Brand experience a plus.

Job Tags

Similar Jobs

Believe Advertising & PR

Travel and Marketing Coordinator (wfh) Job at Believe Advertising & PR

Title: Travel and Marketing Coordinator - Combine Your Passion for Travel with Marketing Expertise...  ...help travelers create unforgettable experiences while driving business growth through...  ...solutions.Basic understanding of digital marketing and social media strategies is... 

Valvoline Inc.

Customer Service Advisor Job at Valvoline Inc.

 ...Geared for the Driven At Klees-Sulok Oil Companies, Inc., a franchisee of Valvoline Instant Oil Change SM (VIOC), it all starts...  ...protects our team members and guests. Our drive-thru oil change experience lets you stay in your vehicle. Plus, we've stepped up extra... 

HistoryMiami Museum

Curator Job at HistoryMiami Museum

 ...Curator of Exhibitions Employee Type: Full-time, Exempt Manages Others: No Reports To: Director of Exhibitions Position Overview: The Curator of Exhibitions collaborates with HistoryMiami Museum staff, guest curators, and community partners to create innovative... 

Qualified Staffing

Custodian- Sonoraville High Year 2024-2025 Job at Qualified Staffing

 ...Description Job Description Are you interested in keeping our local schools safe and clean for students, staff, and visitors? If so, we...  ...position just for you! Qualified Staffing is looking for a Custodian to work for Gordon County Schools. APPLY NOW! Shift: 2nd (... 

Randstad

virtual pharmacy technician (il license required) Job at Randstad

 ...virtual pharmacy technician (il license required). lake bluff , illinois (remote) posted 5 days ago job details...  ...87 job details Position: Pharmacy Technician Work location: 100% remote/work from home Training schedule: Monday-Friday around 8am-4:30pm CST...