Job Description

Job Details Job Location San Francisco - San Francisco, CA Position Type Full Time Education Level 4 Year Degree Job Category Marketing Description

Position Title: Digital Marketing Manager

Department Name:Marketing & Communications Department / Office of the President

Position Reports To: Executive Director of Marketing & Communications

FLSA STATUS : Exempt

Salary Range $95,000 - $110,000

Benefits: The University's comprehensive benefits program

Location: Hybrid role based near SF

Days & Hours: Monday through Friday, 37.5 hours per week. Standard work schedule is 9:00 am to 5:30 PM, may be adjusted. Flexible schedule may require evening and weekend hours during peak periods.

About Golden Gate University

Golden Gate University, a private nonprofit university in the heart of San Francisco's financial and high-tech district, empowers working adults to achieve their professional goals with nationally renowned undergraduate and graduate degrees and certificates. Founded in 1901, GGU has been a leader in online education for nearly three decades, and its programs offer maximum flexibility for modern students. With a primary campus in San Francisco, GGU also has teaching locations in Silicon Valley and Seattle. GGU graduates join nearly 70,000 alumni.

GGU's Mission

Golden Gate University prepares individuals to lead and serve by providing high-quality, practice-based educational programs as a nonprofit institution in an innovative and challenging learning environment that embraces professional ethics and diversity.

BASIC FUNCTION AND SCOPE OF JOB:

We are seeking an experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong background in direct-response digital advertising, branding, email marketing, social media, and user-generated content creation.

The Digital Marketing Manager is responsible for managing the design and execution of digital campaigns that advance the university's mission. Primary responsibilities will include implementing successful strategic marketing plans to achieve enrollment and advancement goals while also serving as the University's social media community manager. The Digital Marketing Manager serves as the marketing department's technologist and should have significant experience with SEO, social media, analytics, performance marketing, and analytics.

Golden Gate University's purpose is to educate adults. Our employees are student-centered in everything that they do. The marketing team is determined to help increase access and affordability of higher education so that students can realize their full potential and advance and enhance their careers. It's meaningful work that changes people's lives.

ESSENTIAL FUNCTIONS:

The work of the Digital Marketing Manager changes every day: typical assignments include but are not limited to performance marketing, enrollment marketing, social media community management; ensuring that the GGU website and other communication vehicles are current and optimized; managing branding and other marketing projects, supporting university departments with the promotion of programs and events, and monitoring and reporting on marketing initiatives.

• Develop and execute comprehensive digital marketing strategies across all channels
• Manage paid media campaigns, optimizing for KPIs and ROAS
• Plan and implement enrollment email marketing initiatives, and support email campaign creation for other university departments, including, but not limited to: advancement and student services
• Lead social media strategy and community management for all of the university's social media accounts, including expansion of our social media presence where appropriate
• Oversee website content, ensuring it remains current, optimized, and aligned with marketing objectives
• Create and curate content for various digital channels and marketing materials
• Collaborate with internal departments to ensure consistent messaging and brand compliance
• Analyze campaign performance, provide data-driven insights, and report to executive leadership
• Stay up to date with digital marketing trends, best practices, and competitor activities
• Manage projects from conception to completion, ensuring timely delivery within budget
• Assist in developing and socializing the go-to-market strategy for launching new programs/products
• Coordinate all university outreach tactics, including webinars, events, direct mail, and other initiatives to drive enrollment and advancement goals
• Other duties as assigned

Qualifications

QUALIFICATIONS:

• Education requirement:
  
  • Bachelor's degree in marketing, communications, or related field from an accredited university
  
  
  
• Years of experience:
  • 5-7 years of progressive professional experience in a marketing role
  
  
  
• Knowledge of:
  • A strong understanding of current industry standards and techniques for digital content creation and management; knowledge of best practices for social media, SEO and online lead development strategies
  
  
  
• Direct job-related requirements:
  • Extensive prior experience with Salesforce, Marketing Cloud, Blackthorn, Monday.com, Google Ads, Google Analytics, Meta Business Suite, HootSuite, Canva, Microsoft Office
  
  
  
• Skills and abilities:
  • Proven track record in paid media, email marketing, and social media management
  • Excellent written and verbal communication skills; Writing samples required at interview stage
  • Ability to manage multiple projects and meet deadlines
  • Highly organized, detail-oriented work style
  • Familiarity with tracking metrics through Google Analytics, mass email analytics, and other web, email, and social media monitoring tools
  • Experience using content management tools, including web, e-mail, and customer relationship systems
  • Strong interpersonal and communication skills as well as a highly collaborative nature; ability to facilitate work with a wide range of individuals and groups from diverse campus departments
  • Commitment to promoting an inclusive community where differing points of view and experience are valued as mutual opportunities for learning
  
  
  

• Preferred Qualifications
  • Experience working in higher education to support enrollment and advancement
  • Experience with evaluation of digital marketing metrics
  • Experience developing and implementing a content strategy
  
  
  
  
  

Supplemental Information

To apply: Please go to to submit an application, letter of interest, and a

resume.

In applying for a position, candidates sign a consent authorizing a broader inquiry which may include reference checks, a motor vehicle check, and a third-party background check.

Golden Gate University is an equal employment opportunity employer. We support inclusive excellence and are committed to creating a safe and welcoming community for all.

University policy prohibits discrimination based on race, color, religion, national origin, ancestry, age, gender, sexual orientation, marital status, medical condition, physical or mental disability, gender stereotyping, and gender identity, taking a protected leave (e.g., family medical or pregnancy leave), or on any other basis protected by applicable laws.

The University has a strong commitment to the principles of diversity and inclusion, and to maintaining working and learning environments that reinforces these practices. The University welcomes and encourages applications from all especially women, minorities, people of color, veterans, persons with disabilities, and members of the LGBTQI community.

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Golden Gate University

Job Tags

Full time, Flexible hours, Weekend work, Afternoon shift, Monday to Friday,

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