Director of Sales & Marketing Job at La Posada Hotel, Laredo, TX

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  • La Posada Hotel
  • Laredo, TX

Job Description

Job Title: Director of Sales and Marketing Pay: $85,000 - $95,000 per year Location: La Posada Hotel, Laredo, TX Job Type: Full-time Overview La Posada Hotel is seeking a highly motivated and experienced Director of Sales and Marketing to join our team. Our Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for segments to include group, business transient/Negotiated & Banquet and Catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property Sales teams (Rooms & Catering) to insure budgeted revenues are met or exceeded against established goals and budgets. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan with our third party organization designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. Responsibilities Responsible for leading & driving top line revenue for all revenue streams in the hotel. Assesses & reacts to market trends, market share & the competitive hotel environment. Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization. Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a traditional hotel reporting. Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis & monitor new supply. Develop/implement key segment strategy & managing key accounts (both existing & target). Design effective sales deployment schemes & market assignments. Develop sales goals designed to achieve budget & market share targets. Manage group pace measurement and set sales production goals. Manage sales activity & travel schedule. Develop and implement sales and marketing strategies to increase revenue and occupancy rates Manage and lead the sales and marketing team Develop and maintain relationships with key clients and partners Conduct market research and analysis to identify trends and opportunities Develop and manage the sales and marketing budget Collaborate with other departments to ensure a seamless guest experience Develop and implement pricing strategies to maximize revenue Monitor and analyze sales and marketing performance metrics Compensation details: 85000-95000 Yearly Salary PI61561e2518b7-25448-34685367

Job Tags

Full time,

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